Product & feed review
Inspect product data, identifiers, availability, and landing-page consistency.
Paid acquisition / E-commerce
Connect acquisition to the economics of an order.
Revenue alone does not show whether acquisition is sustainable. We examine feeds, campaigns, and purchase measurement alongside your commercial constraints.
Discuss E-commerce ↗WHEN TO BRING US IN
Recognise the problem?
- Shopping feeds with quality or coverage issues
- ROAS targets detached from margin and returns
- Purchase reporting that misses refunds or duplicates orders
SCOPE OF WORK
What we focus on.
Acquisition planning
Connect Google and Meta campaigns to product priorities, seasonality, and budget constraints.
Purchase measurement
Review order identifiers, purchase values, duplicate events, and the treatment of returns in reporting.
WORKING TOGETHER
A clear process.
Useful measurement.
How the work moves forward
Review product economics and tracking; resolve feed issues; agree on acquisition goals; test priorities and compare reporting with order data.
What we measure
Order value, acquisition cost, reliable revenue, and contribution where the necessary cost data is available.
RELATED EXPERTISE
Practical reading.
All insights ↗Analytics
Before changing bids, check what counts as a conversion
A practical review of conversion definitions, duplicate events, and lead quality before optimising paid acquisition.
Let’s define the next step.
Tell us what you want to improve and what is getting in the way.
Start a conversation ↗