NOTES FROM THE STUDIO

Better questions.
Practical answers.

Ideas for the decisions behind your marketing. Written to be used, not just bookmarked.

Analytics

A practical review of conversion definitions, duplicate events, and lead quality before optimising paid acquisition.

2 October 20263 min read

Build a practical advertising creative test around a defined hypothesis, useful metrics, and honest limits.

2 October 20263 min read

How to prioritise crawlability, intent, internal linking, and useful content before expanding your publishing calendar.

2 October 20263 min read